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Insights & Business

Read and comment posts about how the voice of the customer can help companies drive continuous innovation, business development and sales performance.

Webinar – Does your data have purpose?

We see many companies out there – both market research and customer experience – talk about democratizing data. Their mission is not invalid. I think we all agree that we need to be getting the right data to the right person at the right time. Is that enough, however? Do consumer insights affect the bottom line? Absolutely! Join our webinar…

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The impact of advertising must always be questioned

Online advertising is no exception. As P&G Co wants every dollar to add value for their consumers or their stakeholders, they just cut more than $100 million in digital marketing spend in a quarter. They report seeing little impact on their business. P&G’s move to cut its digital ad spend is a bold one, but it clearly shows that the…

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Local retailers can use Big Data to bolster growth

Amid a shift to online consumer spending, more than twice as many traditional brick and mortar retail outfits have shut shop through the first quarter, compared to the same period in 2016, according to Credit Suisse, which noted roughly 2,880 store closings by early April, compared to 1,153 during the same period last year. This is not likely to be…

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